Is your Mobile Testing Strategy good enough for the Marketplace?

is-your-mobile-testing-strategy-good-enough-for-the-marketplace

With a funding round of $1.1bn (£850m) at a valuation of $45bn, Xiaomi was overwhelmingly the most valuable start-up in 2014. Shockingly, just 18 months since the last funding a new analysis indicated that Xiaomi’s worth fell down to a massive low of less than $4bn. This left everyone guessing.

One of the key reasons identified was that the brand could not take a step further enough to perceive and effectively address market / consumer needs. This dipped its market share, which competition took away.
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The opinions expressed in this blog are author's and don't necessarily represent Gallop's positions, strategies or opinions.

Mobile Testing with Simulators, Emulators, & Physical Devices: Understanding the Difference

Mobile Testing with Simulators, Emulators, & Physical Devices: Understanding the Difference

Mobile testing today has become a nightmare due to the huge number of devices and configurations that mobile apps and websites need to be cross-checked against. These tests must confirm the smooth running of apps if an organization wants to retain and grow its database of users – who can, otherwise, very easily move on to other apps by competitors.
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The opinions expressed in this blog are author's and don't necessarily represent Gallop's positions, strategies or opinions.