Today’s enterprises are facing increasingly complex IT infrastructures and need to have a shorter time to market to provide their solutions and products. Moreover, the quality of the solutions provided by them is directly proportional to the quality of the process being executed. Today, many businesses struggle with building an efficient and scalable testing schedule that can support different types of testing. The other common challenges they face include ineffective automation efforts, inadequate tools configuration and management, and improper test data management along with ineffective requirements traceability and test environment management. These challenges have the capacity to hinder build and release management. Therefore, it is clear that these enterprises need to have an effective test strategy to deliver quality solutions. The better the process is managed and implemented, the batter will be the predicted output. Thus, a smart testing strategy helps address these challenges across the testing continuum to ensure better software quality.