Can Digital Testing Strategies Really Help Implement Quality Engineering?

digital quality assurance testing

Market research reports have been defining and redefining the concept of Bring-Your-Own-Device (BYOD) for enterprises. At the same time, these reports have also been emphasizing on the security aspects associated with the Enterprise Applications that are and in the near future will determine the impact of BYOD policies across an organization. Digital QA / Digital Quality Assurance and Testing is seen as a catalyst to power the implementation and effectiveness of Enterprise Applications for businesses. The new-age digital innovations and the unstoppable popularity of smart gadgets like smart phones, tablets, robotics, and new operating systems (OS) is making digital testing and digital QA a much more critical mandate.

A research report by Mckinsey states that companies are expecting digital initiatives to deliver annual growth and cost-effectiveness of almost 5-10% or more in the coming 3 to 5 years. Enterprises are making substantial investments in various enterprise-level digital initiatives with a key business objective to strengthen their customer experience strategy, and are also expecting equally exciting ROI.

As software testing and industry experts validate, there is no definite way of testing the effectiveness and seamless functioning of digital enterprises. It is an evolving pattern that is inventive and progressive at the same time. A digital enterprise mandates a new but proven strategy of quality assurance that is more focused on the outcome and not just enables the digital transformation, but accelerates the business growth. Whether born digital or loaded with redundant legacy systems, every organization today is facing a pressing need to embrace digital quality assurance to transform digitally.

Solutions ensuring Digital Assurance are enabling enterprises to unlock the value of digital economy and enhance customer experience. Besides ensuring better customer experience, it also facilitates seamless operations of various enterprise level applications, making them secure for desired performance and expected convergence across the digital platform.

While we are experiencing an absolute paradigm shift for both businesses and IT operations, the digital race is all about bringing in more creativity while adopting digital technologies and staying competitive. The deadly nexus between Social Media-Analytics-Mobile-Cloud (SMAC) and Internet of Things (IoT) & Smart devices have proven to be the key enablers for Digital Transformation. These are the major tools that are helping enterprises to get closer to the customers, empower employees, and transform business processes. No industry can escape this change.

This is it – the big Change


Quality Engineering and Assurance helps the overall software development process with required testing support across various hardware and software. It ensures that testing begins way ahead in the overall SDLC, ensuring maximum test coverage and quality.

Digital Assurance helps CEOs & CXOs assess their enterprise for digital readiness, draw a roadmap for transformation, and ensure complete business assurance.

Every organization is today working towards translating Digital Transformation into commercial success. This specifically needs the right digital skills and proven expertise to assure digital effectiveness across the enterprise. What is the key to achieve this?

A strategic and result-oriented approach that automates and integrates the entire landscape for seamless functioning.

Can Digital Testing strategies really help implement Quality Engineering?

A comprehensive Digital Assurance & Testing strategy provides scalable and reusable assets and enablers for improving the overall efficiency of Quality Assurance and Testing processes. Suggested below are some key aspects that an experienced testing partner considers while strategizing a QA approach for digital enterprises.

  • Omni-Channel Assurance:

It is an approach that takes into account a test strategy for all the channels, on the basis of the patterns of user interactions. Digital Assurance is expected to provide consistent experience across all channels of user interaction – physical as well as virtual. The user must not just feel connected, but also have an overall cohesive experience.

Testing should prominently focus on functional testing across various channels of interactions. Test environments can be virtualized to create an ecosystem for testing, which can be an effective approach to confirm a particular behaviour/outcome. The two integral aspects of Omni-Channel Assurance are:

  1. Various devices: The application should be tested across all kind of devices, such as tablets, mobiles, wearable devices, web, etc., where every platform/device should provide consistent experience. This can be ensured by implementing Test Automation across devices, for continuous integration as well.
  2. Various platforms: Compatibility across various browsers and operating systems is a must for connected and desired consumer experience. Compatibility testing ensures this and brings seamless experience.
  • Widespread User base:

Internet connectivity and Internet user density is increasing across the globe, where it is estimated that over 50% of the global population has access to Internet. This means, every user anywhere and everywhere should experience the same functionalities. Digital Assurance and comprehensive testing strategies ensure both localization and globalization tests for seamless customer experience.

  • Security Assurance:

With data sensitive applications being hosted across multiple platforms, it is important to test them to check the possible risks and ensure resilience during load situations. Security Assurance and testing measures risks and vulnerabilities of a platform and tests the system for all possible loads/hacks. Particularly, it focuses on application profiling, authentication, encryption algorithms, and data validation.

  • Application Lifecycle automation / Business process automation:

Enterprises are looking at gaining a competitive edge by building quality applications and a robust digital platform for consumers/employees. However, the overall ecosystem is getting complex due to constant innovations, and the traditional ways of testing are getting obsolete. Test Automation for ensuring high velocity and speed to market is coming up effectively and enterprises are increasingly embracing it for minimal glitches.

Business process automation works massively to gain competitive edge, as it helps organizations to scale up effectively with lowered costs and minimal efforts. With start-ups springing up every day, experts claim that process automation can improve the cost performance by almost 90% across various function within an organization.

Digitization/Digital Transformation as they say has less to do to technology, but more with the overall approach. Digital enterprises with a thorough Quality Engineering strategy are better equipped to reinvent their overall business processes and bring agility in their approach.

At Gallop we take pride in building enterprises for the future. We bring about digital transformations by establishing comprehensive testing across the organization’s digital value chain that comprises of digital marketing, web portals, web content, digital assets, web analytics, and the overall digital ecosystem – Cloud, Mobility, Big Data, and Smart devices. Connect with our Thought Leaders in the Digital QA & Testing space for a complete QA strategy and build your enterprise for the Next-Gen.

The opinions expressed in this blog are author's and don't necessarily represent Gallop's positions, strategies or opinions.

Putting Quality First Through Continuous Testing

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The one thing that can make or break an organization in today’s competitive age is the Quality of the products it creates. To meet, and then beat the severe competition, every organization must be able to showcase excellence in their offerings and deliver quality, robust applications.

Delivering a Quality product implies delivering a product that provides the best performance according to users’ requirements, and is bug-free.

To meet this requirement, every organization is scouting for newer, yet proven ways of working that can help their teams work in a seamless manner to produce the most reliable product. In their search for well-established processes, a lot of companies are making an effort to adopt DevOps as part of their culture.

DevOps creates a culture that helps in achieving the goals of quality and time to market by employing the following means:

  • Collaborative Development: Or shift-left to increase the understanding and collaboration between cross-functional teams
  • Continuous Integration (CI) & Continuous Testing (CT): While Agile suggests continuous integration and testing, it does not call it a mandatory function. In a DevOps environment, however, both Continuous Integration & Continuous Testing are mandatory to be performed. This has a huge impact on the quality of a product.
  • Continuous Release and Deployment: With a shippable product ready after every integration, there is a marked increase in the frequency of product release and deployment
  • Continuous Monitoring: Continuously monitoring the performance of a product helps improve the quality multifold.

So once you begin your shift-left journey, and things become more streamlined across functions, CT of your product is what needs to be planned for, and implemented.

CT, per Wiki, is “the process of executing automated tests as part of the software delivery pipeline to obtain immediate feedback on the business risks associated with a software release candidate.”

There should be a mechanism to check for feedback at the end of each phase to check whether the product is all ready for the next phase – or it requires some corrective actions before moving ahead.

CT aims at delivering go-to-market ready, high-quality, robust working code at a frequency and ensures quality at every phase of the app’s development. It comprises Unit tests, API testing, Integration testing, and System testing at each phase of SDLC, thus incorporating consistent quality checks at every step of the SDLC process starting with design, building the app and through all phases of production. An effective testing and quality process enables faster time to market, constant releases and minimizes risks in the post production phase. For instance, in the Automobile segment, Continuous Testing at every phase of the production process is inevitable.

Following is a list of the fundamental objectives of Continuous testing:

  1. Get a holistic view of the application / product
  2. Ensure efficacy, quality, and robustness
  3. Flawless delivery
  4. Faster time to market

So how exactly does Continuous Testing help promote Quality?

Continuous Testing facilitates and empowers you with an automated, seamless way to obtain prompt feedback on the business risks associated with the application / product. This helps maintain quality, but ensures effective entry in the market place.

Following are a few activities performed as part of the CT process that help create – and promote – Quality of a product:

  • Use a Version control system for the automation test scripts: Proper, centralized management of test scripts makes it easier for everyone involved to use the critical asset. This helps provide anytime access to all the latest test scripts that need to be executed. Removal of ambiguity with regards to the latest code builds and accessibility has a direct impact on the speed of test execution and the generation of the quality results as expected.
  • Integrate the build deployment tool with an automation suite: Integrating the build deployment tool and the automation suite helps centralize the execution of tests and the reporting of the results. This helps increase the speed of test executions, thus reducing the go-to-market time. Again, centralization of the activities will help testing everything – thus creating a more robust and reliable product.
  • A few typical tests run at each checkpoint are the health checks (- if the services are up as required), smoke tests (- if the key features are operating as planned and there are no critical defects), and regression tests (- controls the feedback time by executing automated tests in parallel via multiple threads or machines).

In case of any failure, all deployment must be stopped and the entire DevOps team – developers, testers and operations staff – starts taking the required corrective action. These continuous, frequent feedback loops help create a stable, quality product.

For example, with the consistent innovation and demands in the segment of Mobility services, continuous Quality checks related to performance, usability and security are a must to create high quality mobile apps across various development platforms.

While testing is often ignored when it comes to DevOps – it may actually prove to be a major blow to your dream of achieving true success. Gallop Solutions helps you realize the gains that DevOps can bring with a proper automated testing framework in place. Integrating automated testing with your DevOps is the best thing to do if you want to save on time and money, while increasing quality and time to market. To take your testing & QA needs to the next level and know more about performing Continuous testing, contact us at

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The opinions expressed in this blog are author's and don't necessarily represent Gallop's positions, strategies or opinions.