How to Do Keyword Research for Your WordPress Blog

Keyword Research for Your WordPress Blog

When we talk about SEO, the question comes to mind how do Keyword Research for your WordPress blog?

Keyword research assists you in generating better content ideas that will help you increase traffic and create highly engaging content that users will enjoy.

This article will demonstrate how to conduct proper keyword research for your WordPress blog.

What is Keyword Research, and Why Do You Need It?

Keyword research is a technique content creators, and SEO experts use to conduct research.

It assists you in identifying keywords that users enter into search engines to find content, products, and services in your industry.

You can then incorporate those keywords and phrases into your website to increase search traffic.

Many newcomers believe they have a good understanding of what their users are looking for.

Yet, you don’t have to rely on educated guesses when powerful tools are available to assist you in making data-driven decisions.

When used correctly as part of your content strategy, keyword research can help you achieve the following:

  • Discover the popular keywords that your users are looking for.
  • Discover content ideas that are simple to rank for and have a high search volume.
  • Learn what your competitors are doing and then outdo them with a better content strategy.
  • You can increase your search traffic and expand your audience with each new article.

That being said, let’s look at how to conduct proper keyword research for your WordPress blog to increase search traffic.

We’ve hand-picked the best keyword research tools based on what we’ve used for our projects. We’ll go over each one and show you how to use them properly to conduct your keyword research like a pro.

SEMrush

SEMRush

It is one of the best SEO tools available. It is a full SEO suite that includes tools for organic research, paid advertising research, keyword research, and in-depth competition analysis.

To begin, go to the SEMRush website and enter a keyword or the URL of your website.

Keyword Research for Your WordPress Blog

You will see a summary of the keyword you entered, including search volume (average number of searches), CPC for paid advertising, and the number of search results.

Scroll down a little to see a list of keyword matches and related keywords.

You can explore the complete lists by clicking the view full report button or export them to a CSV file.

keyword matches and related keywords

Continue scrolling down to see a list of the top search results for the keyword you entered.

By clicking you can view the full report on each of these links, which will help you understand why these pages rank for what they do.

Use their new ‘Keyword Magic Tool,’ allowing you to access broader keyword research on related terms more quickly. To add a keyword to the keyword analyzer, click the add button next to it.

Keyword Research for Your WordPress Blog

After you’ve determined the best keywords with the highest search volume, the next step is to examine the competition.

To see detailed analysis, click on the links already ranking for those keywords.

Analysis of keyword competition

You will be able to see the backlinks for that specific URL, the other keywords that the page ranks for, and the amount of search traffic it receives.

Overall, SEMRush is the most effective keyword research tool available. It does more than provide keyword suggestions.

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Ahrefs

Ahrefs

Ahrefs is one of the most effective keyword research tools available. It teaches you why your competitors rank so high in search results and what you need to do to outrank them.

Every day, Ahrefs crawls more than 6 billion pages, and their index contains over 12 trillion links from 200+ million domain names.

That’s a lot of data, but the natural beauty is how their platform allows you to make the most of it. It has an easy-to-use user interface that divides all data into sections.

Enter a domain name in the search field, and Ahrefs will return a wealth of data in an easy-to-understand format.

Keyword Research for Your WordPress Blog

It will summarize the results, including the total number of backlinks, referring domains, organic keywords, and content reviews. By clicking you can drill down further on any of these sections.

When you select the ‘Organic Keywords’ report, Ahrefs will display a list of keywords for the domain name and search volume, search rank, URL, and other information.

ahrefs keywords

By entering keywords you can also generate keyword ideas into the search box.

The keyword explorer tool from Ahrefs will generate a list of keyword suggestions, including search volume, difficulty score, and clicks.

Ahrefs also includes powerful tools for content analysis, rank tracking, and web monitoring, among other things.

Export all reports in CSV or PDF format and work on them in your preferred spreadsheet program.

More Advice on Keyword Research

All of the tools mentioned above will provide you with a wealth of information.

Here are some more suggestions for narrowing down your keyword research and identifying the most profitable ideas.

Begin your keyword research with broad terms, then narrow them down to find keywords with low competition and high search volume.

Please enter your URL into SEMRush or Ahrefs to see your keyword performance and compare it to your competitors.

Concentrate on finding keywords that will answer your customers’ questions and assist them in making a purchasing decision.

Don’t limit your keyword research to the most popular terms. Longer keywords can be easily ranked for and built upon.

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Understanding the reasons behind e-commerce business failures is essential for aspiring entrepreneurs and business owners alike.

In your business or blog, what is the best way to use keyword research?

The primary goal of keyword research is to determine what your customers are searching for. Moreover, then rank for those keywords in search results.

Depending on your content strategy, there are several ways to accomplish this. For your new keyword research, create an effective content marketing strategy.

Using those keywords, create helpful content articles, blog posts, infographics, videos, etc. Landing pages, documentation, FAQs, and other content aimed at new keywords can be created for business websites.

If you have an online store, you can use those keywords in your product titles, descriptions, product categories, and other places.

How do I monitor the effectiveness of my keyword research?

You must first sign up for Google Search Console. It gives you information about how Google sees your website.

You will also be able to see the keywords for which you rank and your average position in search results.

Keyword Research for Your WordPress Blog

Google Analytics will also be required to track the performance of your content. MonsterInsights is the simplest way to get Google Analytics working in WordPress.

It displays the most popular content in your WordPress dashboard and allows you to track user engagement on your site.

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